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Zebco Brands tempts Andy Little out of retirement

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One of the UK’s best known anglers Andy Little has joined Zebco Brands as a consultant.

Experienced angler, product developer and journalist Andy Little has come out of retirement to join Zebco Brands.

Under a new consultancy agreement, the 30-year-industry veteran has been recruited to help with the growth of both Zebco Europe and Preston Innovations’ family of brands.

Little had previously spent more than two decades working for Fox International and was formerly Deputy Chairman of the company. He has also worked at DAM and Lowrance.

“I am really excited about the challenge of working with some of the strongest brands in the industry,” said Little. “I enjoyed my earlier time with Fox International and after two years of retirement I am ready to get my teeth into some new projects.”

President and CEO of Zebco Brands Jeff Pontius said Little brings an understanding of the UK and European markets. “He knows product segments from carp and predator fishing to reels, electronics and big game fishing.

“He can help across our business in everything from product development to recruitment to acquisitions.”

Little has produced several books, hosted television and radio programmes and wrote a weekly fishing newspaper column for 22 years.


Filed In: Product News