Zebco Brands takes on new sales group in four US states
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Zebco Brands has selected an independent sales group to represent it in Oklahoma, Arkansas, Louisiana and Texas.
Apex Outdoor Sales, headquartered in Texas, will handle sales of Zebco and Quantum products in the states. Vanessa Downey, Principal and Key Accounts Manager at the company, said: “Fishing is enjoying a dramatic surge in interest and participation, making this the perfect time to add these truly heritage brands in the industry to our diverse portfolio of outdoor brands and speciality products.”
Apex has built a dominating presence in the south-central US, specialising in the outdoors markets. “When I think of Zebco I think about it being the first brand that many anglers encounter as they weave a love of fishing into the fabric of their lives,” added Downey. “My goal in adding Zebco and Quantum to our portfolio is to demonstrate to our customers that a rod and reel plays an essential role in their outdoor adventures.
“Many of the campers, hikers and kayakers that represent our core markets haven’t been exposed to the full force of the fishing industry’s marketing machine, providing Apex Outdoor Sales with a unique advantage. We can position Zebco and Quantum products as ‘don’t leave home without them’ necessities, much like the backpacks they carry or the shoes, socks and sunglasses they wear.
“Apex is proud to announce its partnership with Zebco and Quantum and excited to grow the brands’ influence and market penetration in the region.”