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Z-Man recognised by Pitman Creek after sales surge 425%

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Z-Man National Sales Manager, Glenn Young, (centre) accepts the President’s Award during this month’s Pitman Creek fall show.

North American lure brand Z-Man Fishing Products has picked up a prestigious award off the back of a year that has seen its sales rise by 425%.

The company was presented with the President’s Award during this month’s Pitman Creek annual fall show. The recognition is given to the manufacturer that achieves the highest levels of excellence in operations and customer experience. Each year more than 300 businesses are considered for the accolade.

“The President’s Award recipients exemplify the very best in all aspects of operations, sales performance and partnership,” said James S. Coffey, President and CEO of US wholesaler, Pitman Creek. “This is an opportunity for us to honour those suppliers who are truly the best of the best.”

Alongside its sales performance, Z-Man was acknowledged for its consistent participation in Pitman Creek programmes that are designed to add value to dealers, as well as its ‘exceptional’ product innovation.

Z-Man National Sales Manager Glenn Young said: “Time has flown by since those first years of working with the folks at Pitman Creek, developing the right assortment and the right sales plan to help grow their Z-Man business.

“To be honest, I was initially surprised we won this award. But when you look at the work and support Pitman Creek has put in, and couple that with our efforts at Z-Man, I probably shouldn’t be that surprised. The award truly reflects the great partnership between our companies.”

Daniel Nussbaum, Z-Man President, added: “I feel like Z-Man and Pitman Creek have a lot in common. Both companies have seen explosive growth over the last few years. We believe it’s largely due to being extremely customer-focused and investing in marketing, personnel and infrastructure in equal measure.

“Our relationship with Pitman Creek feels more like a partnership than a true vendor-customer relationship. Z-Man’s business with both independent retailers and national chain accounts has benefited greatly as a result of our collaboration and it’s truly rewarding to know they feel the same way.”

Filed In: Lures, Product News