YETI extends sponsorship of Bonefish & Tarpon Trust
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Coinciding with its participation in ICAST 2020 Online, the fishing cooler supplier, YETI, has announced that it is renewing its support of the Bonefish & Tarpon Trust’s (BTT) conservation efforts as a Gold Corporate Sponsor.
“At YETI, we firmly believe in protecting wild places and our access to them,” said Jake Drees, the company’s Fly Fishing Marketing Manager. “We are excited to continue our partnership with the folks at BTT who are committed to conserving the wild places that so many of our favourite saltwater species call home.”
A long-time supporter of BTT, YETI was the title sponsor of its Bonefish and Tarpon Genetics Programme, which finished in 2018 and mapped the population structure of the two species in Florida and across the Caribbean.
“We greatly appreciate YETI’s continued support of our conservation mission,” said Jim McDuffie, BTT’s President and CEO. “With YETI as Gold Sponsor, we completed groundbreaking studies in tarpon and bonefish genetics and we look forward to what we will accomplish together next to benefit the flats fishery.”