EFTTEX newcomer J:son Sweden will be introducing its unique collection of realistic fishing flies to a wider audience in Paris. The company says that its goal at the exhibition is to attract as many distributors as possible. Its Marketing and Media Manager, Anders Uvberg, says: “We want to introduce our products to a wider audience in Europe. J:sonFlies are the first complete collection of natural-looking, durable and effective flies. All the patterns are created in Sweden with our own tools and materials. “They are designed based on a unique combination of realism,..