Rapala and MarCum Technologies have marked the formation of a strategic alliance with a special video. Large as life on the MarCum ‘big screen’ the jigging Rapala performs ‘like a rock star’. The video marks the partnership that will see Rapala USA take on the sales, marketing and distribution of the MarCum brand from April 2 this year. Viewed through the underwater camera, the classic lure dances and darts – wooing its angling audience with an Oscar-worthy performance. The Rapala lure seizes the limelight as it owns the camera,..