As North America’s ice fishing enthusiasts gear up for the new season, here’s a video from Frabill that hits with the full force of an ice auger. It’s message is short, clear and unequivocal. And that is: we’re number one for all your ice fishing needs and don’t you forget it. Frabill has every right to be this confident. At ICAST in Las Vegas it won its second successive award in the New Product Showcase. In 2010 it was honoured for the Frabill FXE Stormsuit. This year it..