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Worth unveils redesigned website

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The new website is designed to make life easier for Worth’s customers.
↑ Worth Company has added a size 7 to its range of Magnum Indiana blades.

Worth, the US manufacturer of fishing lure components, has launched a redesigned website to make life easier for its worldwide customers.

“It is much more user-friendly and faster, with navigation to products just two clicks away,” says the Wisconsin company.

“All the different styles of products have their own locations and all the finishes available are right there on the page. Additional sizes are accessible by just clicking on the arrow above the chart.”

Currently Worth is showing all items in inches, but millimetres will be available when work on the ‘hassle free’ site is completed.

“We are still making revisions and working out the bugs, so please bear with us,” adds Worth. “Let us know what you think at or when phoning in your order. Our catalogue is still available on CD or flash drive if necessary.”

Work on new products also continues apace, with the addition of an extra blade size to the company’s line-up of Magnum Indiana blades.

In addition, Worth has now completed the building of its third and most advanced automated vision inspection system. Designed to meet the requirements of customers wanting high-tolerance ‘perfect’ split rings, the equipment examines the rings by four separate dimensions, using high-speed optical cameras. Any ring found to be outside Worth’s dimensional tolerances is ejected.


Filed In: Lures, Product News