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Worth shares the secrets of its success

Article Media - Video

This new video goes a long way towards explaining why, after 70 years, Worth continues to supply its lure components to so many of the world’s leading lure manufacturers. ‘How They’re Made: Spinner Blades and Fishing Spoons’ is one of a number of new videos featured on the relaunched Worth website, which has gone live this month. It shows the entire process from the unwinding of the brass for punching through to the application of Worth’s famous paint finishes. The website also hosts a ‘flipbook’ of Worth’s new catalogue. Among the new products featured are new and enhanced Aspen Colorado Blades, made with Worth’s exclusive hex pattern that, it says, ‘reflects light like no other hex pattern on the market’; and new Aspen Deep Cut Blades, available in Worth’s smooth, hammered and exclusive hex pattern. To view more videos visit For sales enquiries email

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