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Worth Company helps healthcare industry in COVID-19 fight

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Lure component manufacturer, The Worth Company, has been providing brass rings for the healthcare industry during the current COVID-19 crisis.

One of North America’s premier manufacturers of lure fishing components is doing its bit in the battle against the COVID-19 pandemic.

The Worth Company is an accredited essential business as it makes a brass ring that is used in ventilators and other products for the healthcare industry.

It is a far cry from the products that the Stevens Point, WI, company has been manufacturing since it was founded in 1942 by James Worth.

Four generations later it is still proud to be a family-owned and operated business. “We understand the importance of team work and the value of building lasting relationships with our customers,” it says.

“Our customers are part of our family. Together we’ll help them build the best possible fishing lures with the world’s finest components for generations to come.

“The Worth Company produces more than just lure components. We produce pride. By working together for each other, we better ourselves and our families, both at home and here at The Worth Company.”

Filed In: Hard Lures, Lures, Metal Lures, Product News, Terminal Tackle