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Wiley X EMEA makes bow in Amsterdam

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Wiley X EU has grown its distribution responsibilities to take in the Middle East and Africa.

Wiley X Europe will appear at EFTTEX this week for the first time under its expanded remit.

It has grown its successful European operations to take in distribution responsibilities for the entire EMEA region – Europe, the Middle East and Africa.

“Wiley X has enjoyed impressive sales growth across Europe over a relatively short space of time and we have expanded our staff accordingly to meet this increased demand,” said Jan Mikkelsen, President of Wiley X EMEA. “Positive customer response to the brand and strong sales growth across Europe make expansion into the Middle East and Africa a logical business strategy.”

To help meet this growing demand for its products and prepare for future growth, Wiley X has been increasing its staff at a rate of 30% a year.

Wiley X EMEA is well positioned to facilitate this expansion from its new headquarters in Denmark with a warehouse that is both well equipped and centrally located to service the respective markets.

“We pride ourselves on being available to customers when they need us and delivering real-time service. It is important for these customers to know that we work when they work,” added Mikkelsen.

As the company expands into these new markets, the company expects to follow the same successful business strategies that have led to its rapid growth across Europe. These include working to develop and efficiently service an expanding dealer network and personally interacting with both customers and end users at international exhibitions, fairs and events across the EMEA region.

Filed In: Clothing, Product News