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Wiley X agrees multi-year sponsorship deal with FLW

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US-based protective eyewear brand, Wiley X, has agreed a multi-year sponsorship deal with Fishing League Worldwide (FLW).

FLW, the world’s largest tournament fishing organisation, has today announced a multi-year sponsorship agreement with Wiley X, the premium protective eyewear brand.

“FLW members, anglers and fans are known as being extremely brand loyal, outdoor-focused consumers, and we are excited that Wiley X has joined our sponsorship line-up to provide these passionate and dedicated users with premium protective eyewear while on the water,” said FLW Executive Vice President and General Manager, Kathy Fennel.

“We look forward to building a mutually beneficial partnership over the coming years,”

Effective immediately, Wiley X becomes the official sunglass provider of FLW and assumes title sponsorship of the FLW High School Fishing Camp, the summer camp for serious high school anglers, their parents, boat captains and coaches. Terms of the agreement were not disclosed.

In addition to the High School Fishing Camp, Wiley X has also been named the presenting sponsor of the new Major League Fishing (MLF) College Faceoff events. 

“We are thrilled to partner with FLW and consider ourselves honoured to protect the vision of some of the best anglers in the world with our eyewear,” said Dan Freeman, Co-Owner and President of Marketing and Product Development for Wiley X. “Our Captivate lenses will absolutely give each angler a competitive edge when it comes to optical detail and clarity.”

Filed In: Product News