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Wheeler adds 13 Fishing to Rapala hardbait endorsements

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Pro Jacob Wheeler will be fishing with both Rapala and 13 Fishing hardbaits following a first-of-its-kind agreement in US.

The angler currently dominating the pro bass fishing scene in the US has pulled off an industry rarity by representing two hardbait companies at the same time.

Major League Fishing giant Jacob Wheeler, already a Rapala pro, will simultaneously fish and promote 13 Fishing hardbaits as well. The development comes after the Finnish lure maker took a 49% stake in the US company almost a year ago.

“I couldn’t be happier to work with the guys at 13 Fishing,” said Wheeler, who has been welcomed into the dual sponsorship deal by Rapala Manager of Field Promotions, Dan Quinn, whose duties were expanded to include managing the 13 Fishing pro team following the partnership.

“Having worked with Jacob for more than ten years, he has taken his career and product knowledge to the next level and we couldn’t be more excited about having him grow and establish the 13 hardbaits line,” said Quinn.

“He is still certainly with Rapala. This new role is really an extension of that as the Rapala family has grown to include 13 Fishing – they are basically under the same roof now.”

James Coble, owner and President of DQC International Corp, owner of 13 Fishing, added: “Wheeler is a great fit to represent 13 Fishing. He’s genuine and confident and his abilities speak for themselves, which lines up well with 13. We are looking forward to working with Jacob to design new hardbaits and helping him and our customers catch fish with them.”

For Wheeler, representing both 13 Fishing and Rapala is a best-of-both-worlds opportunity. “I get to fish all of Rapala’s legendary baits, but also get to push the envelope with a company that never hesitates to disrupt the industry by taking on challenges the way I like to fish – on the fly, by the seat of my pants.”

The first 13 Fishing hardbait Wheeler will be using will be the new Jabber Jaw, which combines a moulded plastic shallow-diving crankbait with a one-of-a-kind ‘swing bill’ – a free moving, vibrating metal lip similar to what comes on a bladed jig.

Filed In: Lures, Product News