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Westin agrees deal to enter UK predator market

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Thomas Sanotra: Westin will be supplying the UK’s leading predator retailers this autumn.
↑ George Cunningham, of Tronix: Confident the deal will be beneficial to all parties, especially anglers.

Growing predator brand, Westin, says that it expects to be supplying all the leading retailers in the UK this autumn after agreeing a major distribution deal.

The Danish company has appointed Tronix, one of the fastest growing wholesalers in the region, as its UK distributor. Westin’s Product and Marketing Manager, Thomas Sanotra, told Angling International: “We are delighted to be teaming up with Tronix.

“They have a good team filled with a passion for the sport and we feel they will be the perfect distribution match for Westin. We have been looking for someone who appreciates the quality of our brand and is dedicated to taking us forward.

“As the UK is a relatively new predator market, it is important we have a partner who can help develop and educate the sector.”

Tronix Managing Director George Cunningham added: “Historically our company has been focused on the sea sector as our primary business. However, we have started to develop the predator market with our own products and this is an area we are keen to develop further.

“In Westin we have one of the most forward thinking and progressive predator brands in the world right now. We also know, through market research, that Westin is the predator brand that the UK angler is looking for.

“We are confident that this will be a mutually beneficial partnership for ourselves, Westin and UK predator anglers.”


Filed In: Lures, Product News