Webshop included in TUF-Line’s upgraded digital offering
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O. Mustad & Son line brand, TUF-Line, has upgraded its website, which includes a shop where anglers can buy product, and introduced a new logo and a colour refresh for the brand.
The Norwegian fishing products company bought TUF-Line from Western Filament last year and according to its Brand Manager, Jordan Davis, the group has big plans for its latest acquisition.
“With such innovative products, it is important for us to connect with our customers where they want to be reached – and the digital environment is just that place,” explained Davis. ” An improved website and refreshed logo are the first steps towards growing TUF-Line as a global Mustad brand and reaching customers in a fresh way is a vitally important to that growth.”
The new website will offer online sales of TUF-Line’s complete selection of braid, leader and speciality lines to customers in the United States. “We are excited to give customers more opportunities to find information about our products, with improved searchability.”
The new TUF-Line website can be accessed at here.