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VIDEO: Rapala and MarCum mark collaboration

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Rapala and MarCum Technologies have teamed up to help anglers locate the big fish.

Rapala and MarCum Technologies have marked the formation of their strategic alliance with a special video.

Large as life on the MarCum ‘big screen’ the jigging Rapala performs ‘like a rock star’.

The video marks the partnership that will see Rapala USA take on the sales, marketing and distribution of the MarCum brand from April 2 this year.

Viewed through the underwater camera, the classic lure dances and darts – wooing its angling audience with an Oscar-worthy performance.

The Rapala lure seizes the limelight as it owns the camera, fooling its most discriminating finned followers.

Every jiggle, shimmy and swim shines on the screen, immersing the angler in the lush underwater universe.

Even the fish – white-tailed walleyes, chrome-sided crappies and snarling bass – swarm over to inspect this tantalising recital.

But as can be seen, the lure’s performance proved just too tempting for its audience who literally ‘consumed’ the action.

• See the March issue of Angling International for the full story behind the Rapala USA and MarCum partnership and its ice fishing acquisitions.


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