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The ABT Hybrid Shad is the latest launch from prolific US lure maker ABT Lure Company. Part of ABT’s ‘Next Generation’ Series, the Hybrid Shad is designed to combine the enticing action of a swimbait with the diving qualities of a crankbait.
The ABT Hybrid Shad joins the King Dawg, Banshee and X-2 Deep-Diving Crankbait in an exciting series of hard-wearing, mid-priced lures from ABT.
According to ABT President Allen Borden, the ABT Hybrid Shad is similar to the popular King Shad lure he created for Strike King some five years ago, but its slightly smaller size and enhanced design allows for better action. “We conducted extensive research and on-the-water testing to make the new ABT Hybrid Shad even more irresistible to bass than my original creation,” Borden has said.
The ABT Hybrid Shad has been created using a ‘Natural Image Transfer’ process that perfectly replicates the patterns and colours of various prey species. Choices include rainbow trout, blueback herring, threadfin shad, chartreuse shad, baby bass and splatter back.
Like other ABT lures, every ABT Hybrid Shad is built to last. To connect the jointed sections of its baits, ABT uses steel hinges to give what it calls ‘rugged, reliable performance over the long haul’. ABT also prides itself on the affordability of its lures. The ABT Hybrid Shad has an MSRP of $11.99 in the US.
Added Allen Borden: “There has been significant interest in ABT’s ‘Next Generation’ lures, not only from domestic retailers and wholesalers in the US but also from overseas.
“We were especially pleased with the international inquiries and requests we received at ICAST, especially from Asian distributors, and we’re currently following up with those contacts to introduce our latest offerings to those markets.”
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