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VIEW VIDEO HERE: Colour-changing Yo-Zuri Sashimi lures

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The colour-changing Yo-Zuri Sashimi Pencil lure.

The Lures Special Issue of Angling International will feature the most innovative lures for 2012 from around the world. Included amongst them is the Sashimi range from Yo-Zuri, claimed to be the only lures on the market that can change colour.

After years of development, Yo-Zuri’s engineers have perfected a patent pending colour change technology designed to give anglers an extra edge on the water. The inspiration comes directly from nature: baitfish themselves change colour, whether trying to blend into their environment or due to stress or illness. In the latter circumstances, it is these weakened fish that stand out from the school and are most likely to be attacked by predators. Any lure that does the same, runs the reasoning, is also more likely to be attractive to predators.

Yo-Zuri Sashimi lures are distributed in Europe by Barcelona-based tackle wholesaler, Calico, which is currently seeking more partners for these and other lures in its portfolio including the Yo-Zuri Crystal 3D Shrimp.

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