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VIDEO: 10 new colours for Rapala Shadow Rap

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Rapala has introduced 10 new colours for its Shadow Rap Deep and other lures in the series.
↑ The Shadow Rap Hero now comes with a choice of 24 colours.

Iconic lure brand, Rapala, has added 10 new colours to its Shadow Rap series.

“Whether I’m fishing a local tournament or halfway across the country on the Elite Series, I’m going to catch them better if I can match the hatch,” says Rapala Pro, Seth Feider, winner of a Bassmaster Elite Series tournament last year on Minnesota’s Mille Lacs Lake. “And with all the new colours Rapala came out with, I can pretty much imitate whatever kind of baitfish the bass are eating anywhere I fish.”

Shadow Raps, Shadow Rap Deeps, Shadow Rap Shads and Shadow Rap Shad Deeps are available in 10 new colour patterns and 14 original patterns. The new color patterns are:

  • Crush – Dark brown back, light brown ‘frosted’ sides;
  • Elite Blue – Dark blue-gray back, light gray-white ‘frosted’ sides, light orange belly;
  • Haymaker – Olive green back, light olive-white ‘frosted’ sides, light orange gill plates;
  • Olive Drab – Dark olive back and head, light green-white ‘frosted’ sides, light yellow gill plates;
  • Purple Haze – Dark purple back and head, light purple-white ‘frosted’ sides, pink gill plates;
  • Gone – Dark purple back, light yellow sides, darker yellow/orange head;
  • Halloween – Black back, pewter sides, full orange belly;
  • Imposter – Light orange back and head, light yellow sides, white belly;
  • Molten Copper – Black back, dark copper sides and head, light copper belly;
  • Tropic Ice – Black back, metallic blue sides, metallic green head, light yellow gill plates.

Shadow Rap & Shadow Rap Deep
While most jerkbaits follow a forward trajectory with each twitch of the rod tip, Shadow Raps will also dart side to side and, with a sharp jerk, spin around almost 180 degrees. They move vertically too.

“To me, this is a cold-water bait,” Feider says “It’s a jerkbait I’m going to fish a lot slower, early in the spring, late in the fall – give it a couple twitches and let it sit there.”

Shadow Raps combine a horizontal struggle with a vertical fade, perfectly mimicking a dying minnow’s movements. They are designed to target bass and other gamefish in two to four feet of water. To catch fish in four to eight feet, there’s a deeper-running model, the Shadow Rap Deep.

Both models come armed with three No. 6 VMC black-nickel, round-bend hooks and are available in 24 colour patterns. Each measures 4 3/8ins and weigh 7/16oz.

Shadow Rap Shad & Shadow Rap Shad Deep
Similar to the Shadow Rap, the Shadow Rap Shad is taller in profile than the former, but not as long. “It’s definitely got a different profile than your typical jerkbait,” Feider says. “Being taller, it looks more like a shad or bluegill.”

And rather than slowly sinking on the pause — as does an original Shadow Rap — a Shadow Rap Shad slowly rises when stopped, slightly wobbling and perfectly mimicking an injured shad. “That’s something I’m going to throw in the warmer months,” Feider says, noting that he will throw a Shadow Rap Shad ‘year round’ for smallmouth and spotted bass. “For some reason in that warmer temperatures, they actually prefer a bait that rises to one that sits still or slowly sinks.”

An all-season jerkbait, the Shadow Rap Shad triggers fish in three ways — on the kick, on the wobbling slow rise and with a snap back to life.

“There’s just something about that bait – it’s a fish catcher,” Feider says. “They’ve never seen anything like it – nothing else that does what it does.”

Shadow Rap Shads come in models that target two different depth ranges — three to four feet and five to six feet. The latter is called the Shadow Rap Shad Deep. Both models come armed with three No. 6 VMC black-nickel, round-bend hooks and are available in 24 colour patterns. Each measures 4 3/8ins and weigh 7/16oz.


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