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Vega names new distributor for UK and Ireland

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Connect U’s Commercial Manager Richard Yates (right) and Marketing Manager Richard Hambling visited Lisbon last month to sign the distribution deal that will take Vega to the UK and Ireland.

Portuguese sea fishing brand Vega has continued its expansion across international markets with the appointment of a distributor in the UK and Ireland.

It has named Connect U as its new partner in what it describes as one of the most significant markets at both European and world level. Based in Kent, England, Connect U is a distributor of specialised sea fishing tackle to retailers in the region as well as Belgium and Holland.

“We have been looking for new brands to introduce into our markets,” said Richard Yates, England national shore fishing team member and the company’s Commercial Manager. “We linked up with Vega because we wanted to work with a brand that would allow us to develop our own products alongside its already extensive, market-tested collection.”

Yates said he expects the new alliance to be a success as a distribution network is already established and he plans a series of sponsorships to raise brand awareness.

Vega Manager Jorge Mourinho added: “Connect U has been conducting some discreet, but serious and efficient work in establishing itself in one of the most difficult fishing markets in the world.

“The experience it has in both recreational and competitive fishing – alongside its record in sales across the country – means that our representation across the British Isles and Ireland will embody all of Vega’s main assets: quality, development of market-specific products and technical support.”

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