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US online supplier moves into conventional retail

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Ross Gordon, Founder of CatchCo, has reached an agreement with some major US retail chains to stock his brands in their stores.

CatchCo, the company that includes Mystery Tackle Box among its portfolio of brands, has made its first move into conventional retail.

The Chicago-based business has operated across digital platforms since launch seven years ago, but has now reached agreement for Dick’s Sporting Goods, Academy Sports and Scheels to stock its products in selected outlets.

“A number of our own brands and collaborative brands, including Mystery Tackle Box, Googan Squad, 10,000 Fish, Mike Bucca Baby Bull Shad, BioSpawn and Bubonic have been picked up by these major brick and mortar retailers,” confirmed Ross Gordon, CatchCo’s Founder and CEO. “There will be others coming on board in 2020.

“Moving into retail gives CatchCo the chance to reach customers who may not be shopping online and who want to see our products in person before buying. It also gives retailers the opportunity to feature exciting new brands that appeal to younger anglers.”

In an exclusive interview in the December issue of Angling International, Ross Gordon reveals how he found a different way to sell fishing tackle.

Filed In: Product News