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US fishing tackle industry invited to Get on Board

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The Get on Board initiative aims to attract more people in the US to go fishing and boating.

A new campaign to unite the US industry around a national drive to get more Americans fishing and boating was launched yesterday.

The Get on Board initiative is a joint effort between the Recreational Boating and Fishing Foundation’s (RBFF) Take Me Fishing brand and the recreational boating industry’s Discover Boating brand, first announced in late April.

The campaign aims to take advantage of the onset of summer and the reopening of states across the country to help more people experience the wellbeing benefits of the two activities.

“Research reveals fishing and boating have proven health benefits,” said RBFF President and CEO Frank Peterson. “As our industry looks to regain its footing during the pandemic, uniting around a campaign that conveys the ability of boating and fishing to provide stress relief, a vacation close to home and the ability to connect with loved ones, is a message that’s needed more than ever.”

This first-time collaboration between Take Me Fishing and Discover Boating sees the two brands pooling resources to bring the new campaign to life after Coronavirus interrupted their individual plans for the summer. 

Helping to solidify the campaign’s success is engagement from across the industry in helping spread the word that the water is open and everyone is invited to ‘Get On Board’.

The RBFF, the National Marine Manufacturers Association (NMMA) and the Marine Retailers Association of America (MRAA) are working with the American Sportfishing Association (ASA), BoatUS, the Water Sports Industry Association (WSIA), American Marina Industries (AMI), Sea Tow, marine trade associations and many others. 

NMMA President Frank Hugelmeyer said: “This powerful collaboration gives our industry the chance to unify our voice and invite everyone to experience the restorative and healing benefits of being on the water.”

The campaign will feature a public service announcement (PSA) that will air on television and radio, online advertising, social media and public relations – all of which target local areas with an emphasis on responsible recreation.

Industry stakeholders are being encouraged to use the campaign’s hashtag #TheWaterIsOpen as well as the new PSA video, boating and fishing lifestyle imagery, website banner ads and sample social posts found in an online toolkit to help amplify the message.

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