UK trade body starts fightback to grow ailing market
Article Media Click images to enlarge +
The Angling Trades Association is to set up a focus group to help grow the ailing UK tackle market.
The decision was reached at the association’s latest meeting, the first under the chairmanship of new CEO John Loftus, which attracted a record number of people.
The new group will be led by marketing expert Catherine Pybus and is likely to meet for the first time in August to discuss the most effective ways of growing the market.
Pybus has an advertising agency background and has worked on award-winning campaigns with global brands including Volkswagen, Unilever and Diageo. She hopes to get together with 40 to 50 of the industry’s brightest thinkers and influencers.
“If we don’t grow participation we don’t have a future as an industry,” said John Loftus. “We need people (in the group) who are prepared to meet and come up with a strategy and campaign we can move forward as soon as possible.
“That will show potential members we are doing something positive and will encourage more people to come on board.”
Loftus also said the association would be working on increasing its offering to the trade to attract more members and grow income.
Twelve new companies had joined at the time of the meeting and ‘quite a few more’ have indicated they will join. “We are moving in the right direction,” he added.
ATA Board member Robin Morley, Managing Director of Daiwa (UK), said: “The apathy in the UK industry has been mind blowing, which is why it is now so encouraging to see so many new people getting involved.”