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UK tackle chain backs campaign

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UK-based Angling Direct has announced that it is looking at ways of increasing participation in fishing including donating the proceeds from the sales of its bags to National Fishing Month.

One of the UK’s largest fishing tackle retailers will work with the country’s trade association on a number of initiatives to increase participation in the sport.

One of Angling Direct’s first moves has been to announce that all proceeds from the sales of carrier bags will go directly to supporting the country’s National Fishing Month (NFM).

The scheme also aims to reduce the discarding of single-use plastic carrier bags within the angling trade by encouraging anglers to re-use their bags when they go shopping. Angling Direct will also be introducing its own version of the hessian ‘Bag for Life’ with all the money raised also going to NFM.

Darren Bailey, MD of Angling Direct, said: “As enthusiastic members of our industry body, the Angling Trades Association (ATA), it made sense to support NFM. Participation initiatives like that are designed to attract newcomers to our sport and with more anglers there is greater protection for our fisheries and eco-system.

“Attracting new anglers means more future customers so it makes perfect business sense to generate money that can be donated to this type of initiative.”

Bailey added that Angling Direct was planning to take a much more proactive role in the next few months. “We are taking a much closer look at how we can help grow our sport as it is vital that retailers, manufacturers and organisations work together to protect our futures.

“Over the next five years Angling Direct will run out a number of grassroots initiatives that underpin the growth of the angling community, support the environment and demonstrate our commitment to business growth and our employees.”

Naidre Werner, NFM Coordinator and ATA Chair, added: “It’s fabulous that Angling Direct is supporting National Fishing Month in this way and I am grateful for its commitment.

“Without any doubt, the money raised from this idea will contribute significantly to NFM coffers and hopefully encourage other members of the trade to come up with equally creative ways of supporting what is angling’s largest participating initiative.”

Filed In: Product News