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UK retailer plots greener future with board appointment

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Angling Direct this morning announced the appointment of Dilys Maltby as a non-executive board director. She will help the UK retailer plot a greener future for the company.

UK retail chain, Angling Direct, this morning announced the appointment of Dilys Maltby as non-executive board director with immediate effect.

Maltby (59), who has a strong track record in advising international consumer brands on purpose and strategy, will support the company’s efforts to improve social wellbeing and preserve and protect the environment.

“Working with Maltby, Angling Direct will campaign for the protection of fish stocks, whilst also assessing the sustainability of angling by driving out plastics and waste, both by leading and working with its suppliers to reduce packaging and plastics,” says the company. 

Maltby has worked with consumer brands both as a consultant and as a client. She was senior partner at Circus, a boutique management consultancy firm, and was also General Manager, Brand and Marketing, for The Body Shop International, where she led teams in 47 countries.

Maltby currently sits on the board of Responsible Travel, a sustainable travel company, and was previously on the board advisory committee of Wiggle, the online retailer of sporting goods.

“The expertise of Dilys in brand positioning, and advice on how companies can put their beliefs into practice, will be immensely valuable,” said Angling Direct’s CEO, Darren Bailey. “We are already working on initiatives to become a more sustainable company,  such as recycling fishing lines and removing and recycling outer packaging of instore products before customers take them home.”

Maltby said: “Angling Direct is an influential brand which certainly has the energy and passion to make a positive social and environmental impact. I look forward to working with the board and providing guidance to ensure that it executes on so many great, impactful initiatives.”

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