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UK retailer demonstrates its commitment to youth

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Angling Direct underlined its commitment to encouraging the younger generation take up the sport with a series of free tackle initiatives last year.

The UK’s fastest growing and largest fishing tackle and equipment retailer has demonstrated its commitment to attract more young people into the sport.

Last year Norfolk-based Angling Direct gave away 8,248 whip poles to children and teenagers under the age of 16.

The fishing tackle retailer said: “Angling Direct is passionate about the future of fishing and supports the view that there are significant benefits from spending time out in the countryside on the bank.

“This, combined with the increasing concern that today’s younger generation is glued to mobile and computer screens, inspired the company to equip under 16’s with the bank resources needed to get them outside and engaged in angling.”

Throughout 2019 Angling Direct ran several campaigns designed to encourage the younger generation to give fishing a go. In July it ran a promotion offering a free Garbolino whip to under 16’s when they spent £5 instore. “The scheme was an immense success and resulted in us giving away 6,606 poles,” it added.

In October it ran another promotion offering one Garbolino Telefloat Margin Pole, one pole rig and a bag of Fjuka bait, courtesy of David Preston, founder of Preston Innovations. This also required a £5 purchase, but in return resulted in under 16’s being presented with everything they needed to go fishing the very same day. 

To conclude a successful year, Angling Direct ran another offer over the Christmas period, offering Garbolino and Zebco whips to the same age group.

“Angling Direct remains committed to leading the industry by encouraging the next generation into fishing and this year we will be running similar campaigns during the school holidays.”It added.

Filed In: Product News