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UK retailer blames internet for demise after 40 years

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Sheltons of Peterborough has blamed the growth of online shopping for its demise after 40 years.

One of the best known fishing tackle retailers in the East of England is to close after 40 years.

Sheltons, a 7,000 square foot, family-run store in Peterborough, Cambridgeshire, blames the impact of online shopping for its demise. 

Owner Charles Shelton told the local newspaper: “The internet is killing the high street. More and more people are buying online. We can’t match all the online prices. You get people coming into the shop, but not buying. Instead they go online to buy.”

The news came as a shock to suppliers and consumers, while staff were said to be devastated. There will be a closing down sale, with January 7th marked for the last day of trading. 

A statement on the store’s website said: “We are very sad to confirm that Sheltons is to close. All the staff members are totally devastated at the news, and we would like to thank all the customers for the support and kind words we have had over the last couple of very tough weeks.”

Sheltons carried products from many of the UK’s leading brands. Daiwa Sports UK Managing Director Robin Morley said: ‘Having personally done business with Sheltons for over 30 years, which started when I was a fishing tackle rep on the road, I believe it is a sad day for the UK tackle trade that such a good and well established shop has made the decision to close its doors. It is a sign of the difficult time retailers in general are experiencing in the UK.”

The company was initially known as Sheltons Guns & Tackle, but changed to Sheltons Tackle Shop when it ceased trading in guns, and then to Sheltons of Peterborough.

The company is understood to be looking for a buyer for the business, but it is not known if it will continue as a tackle store.

The UK’s largest fishing tackle retail chain, Angling Direct, opened a store in Peterborough in October last year.

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