UK consultancy secures Pure Fishing design contract
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Industry-leading design consultancy RISE CREATIVE has secured a new contract with market-leading giant Pure Fishing on its fly fishing hard goods portfolio.
Following its work on the new RVR reel for BAUER Fly Reels, RISE CREATIVE has secured a new contract to mastermind the creative Industrial Design process for Pure Fishing.
With immediate effect, RISE CREATIVE will begin working with the internal teams, under the direction of Jim Murphy, Director of Fly Fishing at Pure Fishing. He said: “Participation numbers have shone a spotlight on the role that fishing is playing in this pandemic – rapidly materialising as a refuge to the woes of modern day life.
“Our response here at Pure Fishing is heavy investment in all of our brands. Innovation is what matters most. This recruitment of RISE CREATIVE’s services bolsters that messaging and proves our intent. By partnering our award-winning internal team with this industry-leading agency we have created the strongest R&D team there is to consolidate and compound our position as number one.”
Paul Richardson, Creative Director of RISE CREATIVE, is delighted to be partnering with the industry heavyweight, saying: “For many years I have studied and researched the Pure Fishing portfolio as a conscientious competitor.
“I am delighted that RISE now gets the opportunity to foster a new partnership with such a formidable cohort. Together, I believe we will create and drive some incredible innovations to market for both the fly angler to own, and the specialty retailer to relish selling.”