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TUF-Line joins O. Mustad & Son’s agency of record

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Brothers & Company has become the agency of record for US line brand TUF-Line.

Following its acquisition by O. Mustad & Son earlier this year, US line brand TUF-Line has joined its parent company’s media representative.

Brothers & Company has been appointed as the agency of record for the business which is based in Grand Junction, Colorado, the headquarters of its former owner, Western Filament, which still manufactures its products.

“Brothers’ unique understanding of anglers down to niche, regional markets, along with its consistent delivery of national-quality content and strategy, made it the obvious fit for newly acquired TUF,” said Jordan Davis, President of O.Mustad & Son Americas and TUF.

“Adding TUF to the Mustad family was a key strategic step in expanding our ability to serve our customers and we could not think of a better partner to champion the brand.”

“It’s rare that you get to hit the starting line with this level of confidence in the leadership of the brand,” said Jeff Tolle, Chief Brand Officer at Brothers. “We’ve worked alongside the Mustad team’s best-in-class execution and are thrilled to join it in another arena with TUF. 

“There are so many opportunities for digital and PR storytelling and creative executions with TUF. We are chomping at the bit to continue introducing the brand and its high-performance lines to more consumers worldwide.”

Filed In: Lines, Product News