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Tributes paid to Lowrance founder Darrell J. Lowrance

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Tributes have been paid to Darrell Lowrance, founder of Lowrance and a former President of AFTMA, who has died at the age of 80.
↑ Lowrance invented the first ever portable sonar fishfinder – the Fish-Lo-K-Tor – for the average angler.

Tributes have been paid to Darrell J. Lowrance, founder of Lowrance Electronics, who died at the weekend at the age of 80.

Responsible for many breakthroughs in marine electronics, including the first ever portable sonar fishfinder for the average angler – the Fish-Lo-K-Tor – he was President and CEO of Lowrance Electronics from 1964 to 2006.

Former American Sportfishing Association (ASA) President and CEO, Mike Nussman, worked with Lowrance for many years. He said: “Darrell was a brilliant entrepreneur who created many products that helped revolutionise recreational fishing. It was a privilege to have known Darrell and work with him for the betterment of our industry and the ASA.”

“The sport fishing industry owes Darrell a debt of gratitude for the decades of time and effort he invested in ensuring the association endured,” said Peter Foley, President of Boone Bait Company and ASA’s Treasurer Emeritus. “I knew Darrell since the mid-1970s, having served on the ASA’s Board of Directors with him during some difficult times for the association when he provided wise counsel and sound advice.”

Lowrance was Chairman of the American Fishing Tackle Manufacturer’s Association (AFTMA) – ASA’s predecessor – from 1983 to 1984. He was also a Board member on numerous occasions through the years and an ex-officio member in 2008 and 2009. He was inducted into the Bass Fishing Hall of Fame in 2013.

In 2007, the ASA awarded him its Lifetime Achievement Award, the highest honour that the industry can bestow on an individual who has shown extraordinary leadership throughout his or her career in promoting the values of sport fishing.

Leif Ottosson, CEO of Navico, the parent company of Lowrance, said: “With his passing the world has lost a great man and true visionary. Darrell’s passion for fishing, innovative design and dedication to driving the marine electronics industry forward, led to innovative ideas and products that have shaped the fishing experiences for millions of anglers globally for over 60 years.

“The fishing world and our Navico family mourn this loss, and we offer our sincere condolences to Darrell’s wife, Kathleen, and his family.”

ASA President Glenn Hughes added: “Darrell was the father of marine electronics. He was committed to the industry and to the sport he loved. His dedication to his brand, his employees and this industry will never be forgotten.”

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