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Tribute to US lure legend Cotton Cordell

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Lure legend Cotton Cordell has died at the age of 86.

Legendary lure maker Carl Richie ‘Cotton’ Cordell has died at the age of 86.

When Cordell sold his manufacturing operation, Cordell Tackle Company, to EBSCO – the parent company of PRADCO Outdoor Brands – in 1980, it was the largest lure maker in the world.

He entered the tackle business in 1952 when he began manufacturing lures for the likes of Pfleuger, Creek Chub and Heddon. Two years later he began branding his own products including the Red Fin and Hot Spot, one of the early lipless crankbaits.

He gained his greatest fame as the manufacturer of the Big O crankbait – the first of the fat-bellied ‘alphabet lures’ of the 1970s.

Cordell was inducted into the National Freshwater Fishing Hall of Fame (1987), Arkansas Outdoor Hall of Fame (1997) and Bass Fishing Hall of Fame (2002).

Jerry McKinnis, one of the three owners of B.A.S.S., said that the fishing world has lost one of its true gents. Speaking to the Bassmaster magazine online he said: “He was possibly one of the biggest lure designers there ever was. He was responsible for so many great lures and also an all-round good guy – so supportive of the sport.”

Filed In: Lures, Product News