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Williams Mooselook 2012

The Williams lure brand is steeped in history, stretching back almost 100 years to the introduction of the classic Williams Wabler, which remains a top seller to this day. The company has since added a vast array of spoons, wobblers, ice jigs and lure kits under the Williams and Mouselook brands, all wholly manufactured at its facility in Canada.

Latest to emerge from the production line are the Yukon and Nipigon models, which feature on pages 2 and 3 of the new Williams & Mouselook 2012 catalogue. The Yukon is a wide-bodied half-ounce casting spoon, finished in precious metal. The new Nipigon is a slender-bodied two-and-a-half inch, third-ounce spoon designed to imitate a distressed baitfish.

Brand owner Brecks is now actively seeking additional international distribution partners for its Williams and Mooselook lures.

Typically, Williams can offer lures ranging from one inch to six inches. The Williams Wabler is available in seven sizes and 23 colours. Mooselook includes the Wobbler, offered in 20 colours, and the Thinfish, a three-inch flutter spoon stamped in spring brass and offered in seven colours.

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