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Wake Fishing 2011

In a short space of time Wake has gained a fast worldwide reputation for its highly innovative lures. Chief among these is the Jigwobbler, an inventive hybrid which has been acclaimed as one of the most outstanding new lures of the past five years.

But Wake is about so much more than the Jigwobbler. Its latest Fishing Gear catalogue features a selection of hardbaits, soft lures, grubs and spoons for a variety of species from pike and zander to sea trout.

Wake also manufacturers its own brand of reels and high quality rods for spinning. Wake swivels, Wake fishing line, Wake lure boxes and Wake bags complete the product line-up in the catalogue.

As it continues to grow, Finland-based Wake has made improvements to its delivery system to keep pace with demand. “We can get most orders moving within 24 hours,” says MD Jose Jaakkola, who is also promising more innovation in 2012, including the Jigwobbler Soft and the Wake Baitshield, a device which protects treble hooks from getting caught in weeds.

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