Italian specialist Textreme is intent on growing its market share in fly tying materials. Its high-tech production facility in Italy gives it an undeniable advantage but, following growing interest from around the world in 2011, Textreme is now embarking on a more aggressive marketing strategy.
Key to that strategy is a stronger presence in international angling publications such as Angling International coupled with the new 2012 Textreme catalogue.
The 68-page catalogue is claimed to be the most comprehensive in the industry and showcases Textreme’s vast range of materials and spooling options. The materials include Textreme’s famous chenille ranges including Cactus Chenille, Ice Chenille, Metal Chenille, Flat Chenille, Round Chenille and Microchenille.
Textreme is a true European producer. All the processing of its materials is carried out at its plant in Italy, from raw material to the finished product. Only the dyeing, which is done by certified specialists, takes place outside the company’s factory. All yarns, plastics, cardboard and packaging accessories come from Italian and European suppliers.
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