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Toyota extends B.A.S.S. Sponsorship through to 2023

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Toyota has extended its 16-year-old sponsorship with B.A.S.S. through to 2013.

B.A.S.S. – the world’s largest fishing organisation – has extended its 16-year-old sponsorship with Toyota.

It has added a further four years to its association with the Japanese-based motor manufacturer, continuing to be a Platinum-level exclusive Automobile/Truck and Mobility partner.

“B.A.S.S. is looking forward to another four years with Toyota,” said Bruce Aiken, CEO of B.A.S.S. “This partnership will give Toyota elevated exposure to our growing audience of the world’s best bass anglers and fans, who learn about Toyota onsite at our events and through our award-winning media properties.”

“Toyota is thrilled to continue our exclusive partnership with B.A.S.S.,” said Matt Ozawa, Engagement Marketing Manager at Toyota Motors North America. “What began as a partnership to help launch the Tundra 16 years ago has evolved to Toyota now serving as the official vehicle of B.A.S.S..

“It is truly a great fit for Toyota and continues to excite fans across the country.” 

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