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UK bait manufacturers announce merger agreement

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Andrew Cooke, Managing Director of Donald Cooke, shakes on the merger with his opposite number at Bait-Tech, Hayley Goldsmith.

Two of the UK’s best-known bait suppliers have merged in a deal that they say will see the businesses grow distribution across the country and in Europe.

Bait-Tech and Donald Cooke – both long-established family-owned businesses – have announced a partnership which they believe will lead to ‘big things’.

Donald Cooke’s Managing Director, Andrew Cooke, said: “The opportunity to work with this great fishing brand, given the synergies and values we both share, was a simple decision. The opportunities and knowledge provided by this merger will keep improving both our service levels and products. We are extremely confident that this will lead to big things.”

Bait-Tech Managing Director Hayley Goldsmith, daughter of founder Pete Clapperton, said: “It is a wonderful opportunity for the brand and I am delighted by the prospect of working with another family business as they appreciate how important it is to have high standards and care about the team.

“It is extremely important to my father that we work with people who have the same mindset. Merging with a larger company offers us more opportunities to develop more innovative products and push Bait-Tech even further.

“The merging of the businesses will create an experienced management team with great core values and the desire and passion to grow the distribution of fishing products and bait throughout the UK and Europe.”

Filed In: Bait & Additives, Product News