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Top Chinese hookmaker strikes UK and Ireland sales deal

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BKK, an award-winning hook manufacturer, has sealed a distribution deal with TronixFishing in the UK and Ireland. Its team is pictured at the China Fish trade show in 2018 picking one of the many accolades it has won at the international event.

Hooks from an award-winning Chinese manufacturer are now available in the United Kingdom and Ireland.

The fast-growing brand, BKK, has signed an agreement with Tronixfishing, an English-based wholesaler and distributor of fishing tackle, as part of its ambitious plans for worldwide expansion.

“TronixFishing is a leading supplier across the UK and Ireland, which is known for its premium quality and innovative sea fishing tackle and lures,” said a spokesman for BKK. “Its enthusiasm for the BKK brand was one of the driving factors that led us to partner with Tronixfishing. This relationship will help to develop a solid presence in the region with products that cater for the needs of both fresh and saltwater anglers.”

BKK already boasts a strong international presence with sales in Australia, Asia and New Zealand. It is also developing a strong base in Europe with distribution in countries that include Italy, France, Spain, Scandinavia, Poland and Greece.

Mike Thrussell Jr, Marketing Manager at TronixFishing, said: “Several BKK products will be of great interest to UK and Irish anglers, including the extensive range of treble, single and assist hooks for those lure fishing in fresh and saltwater. 

“While the current range is extensive, there are many techniques that BKK does not cover but is planning to do so in the future, including those for carp, feeder and pole fishing. BKK recognises that the UK and Irish market is huge and is excited to be working with TronixFishing to bring the brand to a broad audience across all forms of angling.”

Filed In: Product News, Terminal Tackle