Top brands team up with new subscription box service
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A new US-based company opened for business this month offering bass fishing baits to subscribers based on where they live and fish.
MONSTERBASS, based in Los Angeles, California, says its aim is to build a bass fishing community around a mission to help anglers catch personal best bass, offering products from some of the top brands in the fishing industry, including Strike King, PRADCO-Fishing, LIVETARGET, Daiichi and Z-Man Fishing.
Launched this week, the company is led by Rick Patri, founder of Lucky Tackle Box, as its President and CEO. He said: “I am setting up the company to help people become better anglers. MONSTERBASS is going to change the way that bass anglers learn about the newest lures and techniques to hit the market.
“We realise that region, season and colour matters. Our approach is to help anglers catch more fish by gaining an understanding of the waters they fish and equip them with what we believe to be the highest producing lures and coordinated techniques for the area and season they are fishing.
“We have worked with a group of outdoor writers and regional anglers to create ‘recipe cards’ for each product so anglers have a distinct guide for how to best utilise each item in their monthly shipment.”
Monthly boxes of lures are supported by opportunities to interact with the ‘MONSTERBASS community’ via question and answer with contributors and also posting images of their own catches.