Thule Group acquires fly fishing rod vault maker Denver Outfitters
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The Thule Group has announced the acquisition of Denver Outfitters, the leading player in roof rack-mounted fly fishing rod vaults in North America.
The move broadens Thule’s expanding portfolio of products focused on an active lifestyle. It is a global leader in enabling consumers to transport their outdoor gear securely and safely.
“The recreational fishing category is a large global sector in the outdoor industry with close on 50 million participants in North America alone,” said Magnus Welander, CEO and President of the Thule Group.
“Although fly fishing is the smallest angling category, it is the fastest growing, and those participating often travel and enjoy their experience together.
“Therefore, being able to bring your fishing rods safely and easily is key, and the best way to do that is with fishing rod vaults mounted on the roof racks on the car.
“The team at Denver Outfitters has developed market-leading products, and with mutual philosophies on high quality, smart engineering and great design, as well as a passion for the outdoors, the products are a natural fit to our portfolio.”