U.S. rainwear and footwear brand, frogg toggs, has signed Major League Fishing’s Bobby Lane to its pro staff team.
Florida native Lane is only one of two anglers to become MLF General Tire World Champion (in 2017) and a Bassmaster Elite Series winner, with five elite wins and almost $2 million in career winnings to his credit.
As a brand ambassador, Lane will field test and use frog toggs products. He joins a pro staff line-up that already includes his brother, Chris Lane, Andy Morgan, Keith Poche David Mullins, Jay Kendrick and Cajun Phil Broussard.
“We want to work with people who are out there on a daily basis and Bobby is the perfect match for what we are trying to accomplish,” said Will Fowler, President and Director of Marketing at frogg toggs. “He has been an avid supporter of frogg toggs and now we have him on board in an official capacity,”.. Continue Reading
Mustad has recruited former Rapala VMC Corporation executive Aku Valta to head its newly reorganised sales and distribution operation in Asia.
Valta, who spent nearly 20 years in senior management positions with the Finnish tackle giant, has been appointed General Manager of Mustad’s newly formed APAC (Pacific Asia) division, the result of the merger of its sportfishing, OEM and commercial operations in the region.
Mustad CEO John Are Lindstad told Angling International that the move has been made to triple revenue from the region. There will now be one focused sales and distribution team.
Australian-based Valta, who joined the company at the beginning of the month, has vast experience of working in Asia. He comes on board during a period of growth for Mustad, which has committed itself to tripling the size of the business – through acquisitions and organic growth – in the next five years.
Earlier this year it acquired US line brand TUF-Line from Western Filament, a move that saw it add a new category to its portfolio of products. Lindstad added that mergers and acquisitions remain part of its business plan for 2020... Continue Reading
Angling International's Denmark correspondent, Jens Bursell, has published a book about pike fishing.
The well-known biologist, angling journalist and photographer has released Pike Fever, which is available in four languages – English, German, Swedish and Danish. It is being distributed by Westin Fishing to its European and Scandinavian retailers. It is also available at Amazon and www.ebay.com, priced €39.90 (£35).
The new book is said to be of interest to all European and North American anglers, giving a lot of new and innovative input into modern spin, fly and baitfishing for pike and musky.
The author says that anglers will get all the knowledge and inspiration needed to improve his or her fishing, bringing the reader a step closer to realising the dream of landing a monster pike. Bursell added: “This book is a must for every serious pike angler and will undoubtedly be the cornerstone of updated pike fishing knowledge on the bookshelves of all pike enthusiasts.”.. Continue Reading
Simms Fishing Products, one of America’s best-known fly fishing brands, has made an investment in a retailer based in Bozeman, Montana – known as the trout fishing capital of the US.
The company – winner of an unprecedented ten awards at last month’s IFTD trade show awards – has partnered with The River’s Edge Fly Shop, which was established in 1983 and has two speciality retail stores in the city. It is the only business to stock the entire Simms product line.
“Once we decided to move forward with this initiative, The River’s Edge was an obvious first choice to have this conversation,” said Simms Executive Chairman K.C. Walsh. “Not only has it been a key partner of ours since its inception, but it is a leader in the industry and a mainstay in Montana fly fishing.”
“This expanded partnership allows us to get closer to the fishing consumer and provides a living retail laboratory right in our own backyard,” added Simms CEO Casey Sheahan. “We are excited about what we can accomplish together.”
“Not only has Simms been the leader in the manufacturing of quality and innovative products, it is the most progressive company that we do business with,” said Dan Lohmiller, co-owner of The River’s Edge. “Its forward-thinking has compelled us to take a more aggressive approach to the retail side of fly fishing and enhancing the customer experience. We are excited to deepen..Continue Reading
Top Polish fishing tackle supplier Abramis – owner of the popular Mikado brand – unveiled its new products for the 2020 season at a series of presentations to its retailers and distributors across Europe.
Among an impressive line-up of all types of tackle for the new season was the launch of its new Dream Line collection of lines and braids. “Each line is a separate concept and made to meet the demands and requirements set by modern angling. They are also made of top materials available on the market,” said product development specialist, Kamil Czermiński.
The company said that the focus of all the new products was on functionality, innovation and design. All stages of the design process were supervised by Wojciech Kurowski, President and founder of the company, in tandem with members of the Product Development Team.
“As active anglers, we know all too well what are the key elements in achieving success and that is precisely why we pay attention to every tiniest detail during the design process,” said Wojciech Młynarczyk, tester and member of the Product Development Team.
New models for the ever-popular and growing spinning fishing sector were particularly well received. Czermiński told the audience: “Spinning is a key technique for Abramis and one of our strengths. I cannot imagine a season when we do not introduce new products for the technique.”
Concluding the presentation, Kurowski said that all the..Continue Reading
Hungarian fishing tackle manufacturer Energofish, a winner at this year’s EFTTEX trade show, has also proved a hit with anglers, taking five awards at last weekend’s Ponty Carp Show in its home country.
The event, held at the Hungexpo in Budapest, attracted more than 13,000 anglers – an increase of around 10% on last year – from across the country as well as neighbouring Slovakia, Romania, Serbia and the Czech Republic.
Energofish visited the podium to pick up awards for the Bokor Pro Spin (spinning reel category), Wizard Lip-Grip (predator accessory), Sonik Xtractor (feeder reel), Wizard Lure Bag (luggage) and Navitas Scout 2.0 Jacket (clothing).
As well as carp fishing, the event also featured products related to feeder fishing and spinning tackle for predator angling.
The event attracted 115 exhibitors from ten countries and included Sonik, Fox International, Nash, Korda, Guru, Salmo and Energofish.
Sándor Sujkó, Product Manager at Energofish, said: “The offer from exhibitors was wide and varied, from swivels, hooks and lures to off-road vehicles, boats and the latest sonars.”.. Continue Reading
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