CatchCo, the company that includes Mystery Tackle Box among its portfolio of brands, has made its first move into conventional retail.
The Chicago-based business has operated across digital platforms since launch seven years ago, but has now reached agreement for Dick’s Sporting Goods, Academy Sports and Scheels to stock its products in selected outlets.
“A number of our own brands and collaborative brands, including Mystery Tackle Box, Googan Squad, 10,000 Fish, Mike Bucca Baby Bull Shad, BioSpawn and Bubonic have been picked up by these major brick and mortar retailers,” confirmed Ross Gordon, CatchCo’s Founder and CEO. “There will be others coming on board in 2020.
“Moving into retail gives CatchCo the chance to reach customers who may not be shopping online and who want to see our products in person before buying. It also gives retailers the opportunity to feature exciting new brands that appeal to younger anglers.”
In an exclusive interview in the December issue of Angling International, Ross Gordon reveals how he found a different way to sell fishing tackle... Continue Reading
Spain's premier supplier of fly fishing tackle for over 20 years has embarked on a global export drive.
Baetis, which manufactures more than 3,500 fly fishing products – ranging from rods and reels to accessories and fly tying materials – is broadening its horizons and looking for distributors from across the world, specifically targeting Europe, North America, Chile and Argentina, to add to its current export markets in Italy, Belgium, France, Ireland, Slovenia and the Czech Republic.
The company's Raul Soria told Angling International: "Baetis was founded to provide all the tackle needed to participate in the sport under one brand. Our products are born from our partnership with the best fishermen in the sector. We are an official sponsor of the Spanish Fly Fishing Federation and over the last few years our anglers have won medals in all categories in international and national tournaments, demonstrating the success of our products."
Spain won the World Fly Fishing Championships in 2015, 2016 and last year and are currently the World Masters Champions, having retained the title. "The success of the national team has led to increased interest in our techniques and products all over the world."
"Our products specialise in the 'Spanish' dry fly, tandem (dry fly + nymph) and nymph styles of fly fishing, which means that they are of interest to anglers across the world."
The Spanish dry fly technique is gaining in..Continue Reading
The 2019 Bassmaster Classic in Knoxville, Tennessee, has won an award for its impact on the region’s economy.
The event was recognised as a Champion of Economic Impact in Sports Tourism (mid-market division) by Sports Destination Management magazine.
The awards honour organisations and local partners who 'worked together to produce events that have made our industry a more vibrant, exciting, varied and interesting place'.
The 2019 Classic attracted a record audience of 153,809 from across the US and many other countries. It generated an economic impact of $32.2m for Knoxville and East Tennessee, according to a report by the Visit Knoxville Sports Commission.
The report says the Classic provided a direct economic impact of $17.7m and an indirect boost in business sales of $14.5m. It generated $2.75m in state and local tax revenue, including taxes on sales, restaurant purchases and accommodation. Attendees paid for 29,232 room nights in local hotels.
"We are so proud to have the positive impact of the Bassmaster Classic and our partnership with Visit Knoxville Sports Commission recognised," said Bruce Akin, CEO of B.A.S.S.. "It's our hope that every B.A.S.S. tournament can be an economic win for our host cities."
The 2019 Classic was won by Knoxville native, Ott DeFoe. Next year’s Classic and Classic Outdoors Expo will be held on Lake Guntersville in Birmingham, Alabama, from March 6 to 8. It will be the event’s..Continue Reading
The UK’s biggest tackle retailer, Angling Direct, is planning to establish a European base by next summer.
The move would reduce the company’s postage costs and speed up deliveries to its growing contingent of European customers.
It is also considering the idea of new build stores in some of its strongest trading regions like the Benelux, France and Germany.
The retailer, which is AIM-listed on the London Stock Exchange, already exports to 38 countries in Europe via its online store.
Online marketing is the fastest-growing part of its business in percentage terms and a European warehouse would fit with its ambitious expansion plans.
Angling Direct has 32 stores in the UK and plans to open 12 more, two of them by next month and 10 next year. In an exclusive interview with Angling International last year, CEO, Darren Bailey, said he saw no reason why his company should not have 50 UK stores.
Chairman, Martyn Page, said Angling Direct typically spends around £400,000 in opening a brand new store and within 18 months it would be producing £100,000 to £140,000 EBITDA•.
“Whilst we are getting that return and we get fully consolidated, why would we not open more stores?” he added.
The company’s recently announced half-year revenues leapt 33% year-on-year to £26.5m, with like-for-like sales up 14.9%. Pre-tax profits were down from £480,000 to..Continue Reading
Top B.A.S.S. and Major League Fishing (MLF) angler, Gerald Swindle, has agreed a deal with Phoenix Boats that will see him using its bass craft in competitions in 2020 and beyond.
He has severed a more than 20-year association with Triton to join the Tennessee-based manufacturer. He said: "I won't say it was an easy decision, but everything felt right. I have said before that the only other boat I would consider running was a Phoenix.
"So many of my friends use them and I have been racing them up and down lakes all over the country competing so I have had a close look at what these boats can do."
Swindle added that the quality of the products Gary Clouse and the team at Phoenix has been producing for many years was a major consideration in his decision, alongside the opportunity to have input in future development of the boats.
"The family side of how Phoenix does business also made me feel that this was right. Shaking hands and hugging necks in our meetings – everything just felt like home. This is a great partnership and the way I was treated reassured me that this is where I am supposed to be.
"I still love the people at Triton. I have been there since 1997 and couldn't be more thankful for the many years I've spent in service to them and..Continue Reading
U.S. rainwear and footwear brand, frogg toggs, has signed Major League Fishing’s Bobby Lane to its pro staff team.
Florida native Lane is only one of two anglers to become MLF General Tire World Champion (in 2017) and a Bassmaster Elite Series winner, with five elite wins and almost $2 million in career winnings to his credit.
As a brand ambassador, Lane will field test and use frog toggs products. He joins a pro staff line-up that already includes his brother, Chris Lane, Andy Morgan, Keith Poche David Mullins, Jay Kendrick and Cajun Phil Broussard.
“We want to work with people who are out there on a daily basis and Bobby is the perfect match for what we are trying to accomplish,” said Will Fowler, President and Director of Marketing at frogg toggs. “He has been an avid supporter of frogg toggs and now we have him on board in an official capacity,”.. Continue Reading
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