Pure Fishing brands are taking a lead as ICAST 2020 Online draws near. New releases from Berkley, PENN, Abu Garcia and Ugly Stik are now available for first viewings on the Tacklestream digital platform ahead of the show, and Tacklestream’s Business Manager, John Watson, has issued a reminder to all other brands with launches planned for this month.
“Tacklestream is fast becoming the number one digital showcase for new tackle, and we are ready to add your new launches to the site. Tacklestream is your newest, fastest and, right now, safest way to tell retailers around the world about your new products – and receive direct sales enquiries from them.
“Tacklestream is totally global. We are showcasing tackle from around the world to retailers in Europe, USA and other large and emerging markets. Simply by showing your products on the site you can be a step closer to opening new trade accounts anywhere.”
Leading the way from Pure Fishing on the site is the new Berkley GULP! Paddleshad, a soft bait with a lifelike baitfish profile and optimised nose for rigging jig heads. It is manufactured from the famous Gulp! material which ensures maximum scent dispersion.
Also featured are the new Veritas rods from Abu Garcia, which feature Abu’s 3M Powerlux resin that is said to make each rod 24 percent stronger while remaining as lightweight as possible.
Retailers should..Continue Reading
Two of Europe’s top recreational fishing representative organisations have backed the UK industry’s opposition to a proposal to introduce a blanket ban on sea angling in Highly Protected Marine Areas (HPMAs) in the region.
The Angling Trust, the representative body for sea anglers in the UK, says that the recently published Benyon Review shows a lack of evidence and points to examples of successful multi-use marine conservation zones elsewhere in the world.
Its opposition to the ban has drawn the support of Europe’s trade body, EFTTA, and the European Anglers Alliance (EAA). Fred Bloot, EAA President, said: “We strongly support our UK member, the Angling Trust, and its comprehensive and well-documented response to the Benyon Review. We hope that its response will be read by many people, not least the advisors and decision-makers involved with MPAs.
“There is no doubt that our troubled seas need a helping hand, but to give the impression – as the review does – that the impact by rod and line fishing is comparable with extractive commercial exploitation such as dredging, trawling and drilling is to misguide our decision-makers and the public, to put it mildly.
“The Angling Trust wanted to be on the panel which produced the review, but its request was denied. Now we see the result. The review receives justified criticism for being biased, which could have been avoided if the Angling Trust had been on the panel.”
Brad Taylor is returning to his kayak roots following his appointment as Vice President of Sales at Jackson Adventures.
He spent more than two decades working for some of the paddling industry’s top brands that included Dagger, Wavesport and Wilderness Systems before leaving the sector two years ago. “Paddlesports is where I belong,” said Taylor. “Two years away from my home in the kayaking world was long enough.”
Taylor will be managing Jackson’s global sales initiative, taking over as part of what has been a continual evolution at Jackson over the last year. That has seen the company rebrand and bring three brands under the new Jackson Adventures corporate structure.
“Brad fits perfectly within the Jackson environment,” said Peter Hausin, the company’s CEO. “He connects the culture of paddlesports with business extremely well. He is an avid paddler and knows the industry both as a paddler and businessman.”.. Continue Reading
Sportsman’s Warehouse, one of South Africa’s leading suppliers of fishing tackle, has ‘traded well’ since it was released from the lockdown restrictions imposed during COVID-19.
Brian Joffe, CEO of Long4Life, the parent company of the retailer, gave investors a trading update at the annual general meeting of the business earlier this week. He said that Sportsman’s Warehouse reported good sales across all categories of stock except team and school sports.
He added: “The outbreak of the COVID-19 virus and subsequent government-prescribed lockdown has had a significant impact on Long4Life’s various businesses and resulted in materially lower revenues across our sport and recreation divisions. Since lifting the Level Three restrictions, Sportman’s Warehouse has traded well and online sales have been particularly pleasing.
“During the first two months of lockdown we initiated extensive marketing campaigns in all our divisions to maintain consumer awareness across all our brands to ensure they remain top of mind.”
He added that the group’s primary financial objective during the period of closures had been to focus on ‘stringent’ cash management without damaging the long-term outlook of the businesses. “This strategy has been successful to date with the group’s balance sheet remaining resilient with cash balances currently at similar levels to those at the end of February.
“I would like to commend the executive and employee team for their decisive actions in executing various strategic responses to best mitigate the..Continue Reading
Shimano Europe’s efforts to establish its own distribution chain following last year’s split with Rapala have taken big steps forward this week.
On July 1st the company took over the distribution of its own brands in Switzerland and yesterday it announced that it will begin operating Shimano Iberia S.L. to serve Spain and Portugal from July 20th.
The moves are the most recent steps in Shimano’s strategy to strengthen its fishing tackle business across Europe through increased focus on direct retail relationships, an area where the company felt it had room for improvement.
With regard to Switzerland, a Shimano statement said: “With a focus on a customer-centric approach, Shimano has decided to serve fishing tackle retailers on the language split in Switzerland.”
Shimano Iberia will handle marketing, sales and distribution for Shimano, G. Loomis and Power Pro fishing tackle in both Spain and Portugal.
Eduardo Roldan will lead the business as Managing Director, supported by around 50 employees. The same subsidiary will also handle Shimano’s bike-related business in Spain.
Exclusive distribution in Spain, Portugal and Andorra was previously handled by Normark Spain S.A., a subsidiary of Rapala VMC Corporation.
Shimano’s 26-year agreement with Rapala came to an end last year. Since then the restructuring of its European distribution network has already led to changes in several other territories, including France and the Nordic region... Continue Reading
Online retail giant Amazon is upping its game against fake products appearing on its website with the establishment of a Counterfeit Crimes Unit.
The US-based global supplier, which is one of the largest sellers of fishing tackle on the planet, has set up a team made up of former federal prosecutors, experienced investigators and data analysts to join its already robust efforts to eliminate counterfeiters.
Manufacturers within the fishing tackle industry have long complained about the number of fake products appearing on retail websites across the world so the strengthening of Amazon’s efforts to block counterfeiters will be welcomed.
Its first objective is to prevent fake products from being listed in its store. Amazon has invested over $500m and has more than 8,000 employees fighting fraud. Amazon says its efforts blocked over six billion suspected bad listings in 2019 and stopped over 2.5m accounts before they were able to make a single product available for sale.
The Counterfeit Crime Unit will investigate cases where a company has attempted to evade its systems and listed a counterfeit in violation of its policies.
“Every counterfeiter is on notice that they will be held accountable to the maximum extent possible under the law, regardless of where they attempt to sell their counterfeits or where they are located,” said Dharmesh Mehta, Vice President of Customer Trust and Partner Support at Amazon.
“We are..Continue Reading
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