Johnson Outdoors, the US-based outdoor leisure products manufacturer, saw its sales rise 23% in the first quarter of the financial year with all segments of the business – including Watercraft – showing solid gains.
The company said that the gains were helped by new products in the fishing division, which includes Humminbird, Cannon and Minn Kota, which saw sales climb by 26% to $99.3m. By far the largest segment of the business, its operating profits rose 31.5% to $15m.
Johnson Watercraft, which includes Old Town canoes and kayaks, recorded an 11.1% increase in sales to $4.8m. Operating losses increased slightly to $1.56m from $1.49m.
“The Watercraft business is gaining share in the growing fishing kayak sector as innovations, such as the new Topwater 120 PDL, are seeing good consumer response,” said Helen Johnson-Leipold, Chairman and Chief Executive Officer. “Digital investments and e-commerce are also supporting the business with e-commerce sales off to a solid start.
“We will continue to invest in consumer insight-driven innovation, enhanced digital marketing and e-commerce to strengthen Watercraft Recreation and create a sustainable, profitable business for the future.”
Group revenues reached $128.1m compared to $104.4m for the same period last year.
As a result of the recent negotiations between the US and China – as well as the company’s own mitigation efforts – Johnson Outdoors now expects the impact of tariffs to be in the range..Continue Reading
EFTTEX has played a major part in the success of an award-winning US brand conquering the European market.
That is the view of Simon Gawesworth, Product Manager of RIO Products, the manufacturer of fly lines, leaders, tippet materials and flies, which will be making its 10th appearance at the show in Prague later this year.
Gawesworth says: “Europe is a massive market for us – certainly our number one region in terms of exports – and staying relevant and in front of dealers, media, the industry and consumers in Europe is essential for us to maintain the growth and market share we have been lucky enough to achieve. Attending EFTTEX has been a big part of this success.
“The show presents us with the perfect opportunity to see all our European distributors in one location and update them on new product launches, upcoming marketing strategies and plans for the future.
“It is all about meeting our European dealers and finding out what they like, what they need from us and getting feedback on how we are doing. We have never left the show regretting our decision to attend.
“EFTTEX is pretty unique for us. There are no other major shows in the region that cover fly fishing.”
Gawesworth is a big fan of EFTTEX moving locations across Europe. “Each time it moves we get to meet new people...Continue Reading
Camping World Holdings appears to have called time on its efforts to expand into all things outdoors after buying the Gander Mountain chain out of bankruptcy in 2017.
The US company looked set to build shares in fishing and other outdoor activities when it announced plans to open 70 Gander Mountain – now rebranded as Gander Outdoors – retail stores.
But the undertaking has proved too ambitious for a company that until the acquisition had focused on its core business of selling and servicing recreational vehicles (RVs).
The move resulted in mounting losses and CEO, Marcus Lemonis, is now executing a turnaround plan to shed all Gander Outdoor assets to refocus on Camping World’s original business.
Speaking at a third quarter investors call, Lemonis said: "We have reduced our non-RV inventory by approximately $100m, largely driven by the strategic shift. Our plan is to reduce the non-RV inventory by an additional $40 to $50m in the coming months.”
Camping World’s bid to expand through the Gander Mountain acquisition proved highly damaging to its EBITDA (earnings before interest, tax, depreciation and amortization). Third quarter results reveal EBITDA crashed 37.5% to $60.6m.
The first nine months of 2019 saw adjusted EBITDA suffer a breathtaking dive to $181.1m from $302.2m year-on-year... Continue Reading
UK retail chain, Angling Direct, this morning announced the appointment of Dilys Maltby as non-executive board director with immediate effect.
Maltby (59), who has a strong track record in advising international consumer brands on purpose and strategy, will support the company’s efforts to improve social wellbeing and preserve and protect the environment.
“Working with Maltby, Angling Direct will campaign for the protection of fish stocks, whilst also assessing the sustainability of angling by driving out plastics and waste, both by leading and working with its suppliers to reduce packaging and plastics,” says the company.
Maltby has worked with consumer brands both as a consultant and as a client. She was senior partner at Circus, a boutique management consultancy firm, and was also General Manager, Brand and Marketing, for The Body Shop International, where she led teams in 47 countries.
Maltby currently sits on the board of Responsible Travel, a sustainable travel company, and was previously on the board advisory committee of Wiggle, the online retailer of sporting goods.
“The expertise of Dilys in brand positioning, and advice on how companies can put their beliefs into practice, will be immensely valuable,” said Angling Direct’s CEO, Darren Bailey. “We are already working on initiatives to become a more sustainable company, such as recycling fishing lines and removing and recycling outer packaging of instore products before customers take them home.”
Maltby said: "Angling..Continue Reading
Toyota Motor North America has confirmed a 'multi-year' sponsorship of Major League Fishing (MLF). The partnership includes Fishing League Worldwide, which was acquired by MLF last year.
“Partnering with Major League Fishing not only allows Toyota to show continued support of our pro angling team, but backing of the entire bass fishing community, from youth programmes to the big leagues, in the pursuit of their passions,” said Matt Ozawa, Engagement Marketing Manager, Toyota Motor North America, based in Texas.
MLF is home to Team Toyota professional anglers, Kevin VanDam, Mike Iaconelli, Jacob Wheeler and Terry Scroggins.
“Through this comprehensive, multi-year deal, Toyota continues its rich history of supporting the outdoors, now leveraging MLF’s highly rated media platforms and angler-centric tournament trails to further position Toyota as a catalyst for growth in the sport of competitive bass fishing,” said John Acosta, Vice President, Marketing and Business Development for MLF.
Jim Wilburn, President and CEO of MLF, said: “Toyota’s investment in MLF and FLW validates our goals as a fan-friendly, angler-centric league on a mission to get more people at all levels to go fishing.”
• Bass Cat, America’s longest continuously-operating bass boat company, has extended its sponsorship of the Bass Pro Tour and MLF Cup events for the a ninth consecutive year.
“Not many people realise that Bass Cat is the founding sponsor of MLF,” said Rick Pierce, President of Bass..Continue Reading
For the second successive year, US fishing and hunting retail giants, Bass Pro Shops and Cabela’s, have been ranked as two of the most reputable brands in North America for delivering customer service.
Bass Pro moved up the list from 12th last year to rank number three – bettering household named that included Nike, The Disney Store, Ralph Lauren and IKEA, while its partner, Cabela’s, came in at number 17.
Bass Pro Shops acquired its rival, Cabela’s, in 2017 in a deal said to be worth around $5.5 billion.
“We are humbled and truly grateful to be singled out by by consumers as among the very best in America,” said Bass Pro Shops founder Johnny Morris. “This recognition highlights the genuine friendly service our remarkable outfitters provide our customers every day. Beyond offering quality products, exceptional value and a shopping environment unlike any other, our people make the difference and we owe this honour to the collective efforts of our entire team.”
Bass Pro Shops and Cabela’s welcome more than 200 million visitors to its retail and marine centre locations across North America every year.
As part of the 2019 Retail Reputation Report, Reputation.com’s team analysed more than five million consumer reviews on Google and Facebook, plus other sites, detailing instore shopping experiences for 100 leading retailers across 30,000 locations.
Bass Pro was only beaten by number one, Trader..Continue Reading
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