Tacklestream working for emerging brands alongside major global names
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Have you taken advantage of Tacklestream yet? The new digital product showcase is open to all brands around the world that are seeking fast and sustained access to retailers and distributors in new markets.
Among the latest additions to the site are the new strong-yet-light Fenwick World Class rods, Shimano’s affordable SLX DC Baitcasting reels, new rods and reels from Singapore’s Pioneer brand, and an ingenueous gadget for fly fishermen from the UK’s Magnet-Ique.
Says Tacklesteam Business Manager John Watson: “It’s true that Tacklestream’s listings format is perfect for major brands because each product in a range can be showcased individually and its benefits explained to retailers.
“But Tacklestream is also ideal for smaller brands looking to build awareness and find new customers. Retailers who visit the site to view products from well-known brands are also seeing new tackle from brands they may never have considered before.
“And because every product is given equal space on the site it means new tackle from lesser-known brands is sitting right alongside products from the likes of Shimano and Pure Fishing.
‘We update the site constantly, moving new products to the top of the listings, so if you have a great product you have every possibility of catching the eye of retailers and converting them into new customers.”
The Fenwick World Class rods are made with 3M Powerlux resin in the blank that helps to disperse the added stress and tension in the rod. The advice to retailers is simple. Tell your customers that this means 30% more strength and longevity.
Meanwhile the new SLX DC 150 series helps retailers by putting Shimano’s innovative Digital Control (DC) Braking System technology within reach of all anglers and all budgets.
Singapore brand Pioneer is featured twice on Tacklestream. Global retailers and distributors should check the listings for the Dogtooth Light rods for light popping and the Nova series of ultra-tough saltwater reels.
The MagMicro from the UK’s Magnet-Ique is promoted as ‘one of those great innovations that fly anglers didn’t know they needed until now’. It is a small magnetic pad which can be attached to clothing or bags and where anglers can handily store their wet flies for drying. Ideal for the shelves of any fly fishing shop.
To add your products to the Tacklestream platform and reach new trade customers around the world, contact John Watson. Special deals are in place for all first-time customers.