Tacklestream arrives at ICAST after strong reception at EFTTEX
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After a successful unveiling at EFTTEX, Tacklestream, the new media platform from the owners of Angling International, will be introduced to American customers at ICAST this week.
Tacklestream is a digital platform that uses social media and a new website to showcase fishing tackle to retailers. It includes products news, sales tutorials and a directory-style listing to help retailers choose brands for their stores, make sales enquiries and maximise their sales.
“With Tacklestream we are bridging the gap between brands and retailers, in particular those retailers in Europe that are not being well served by existing trade media and shows,” explains Rob Carter, the International Sales Director for the brand.
“There is a growing need for such a service because more and more brands in Europe are switching to dealing directly with retailers. While that helps with their bottom lines, it throws up a set of new challenges. Brands need to find new retailers and then communicate with them effectively about their products and services.
“There is no single platform in Europe that is helping brands to do this. Hence Tacklestream.”
Tacklestream’s Instagram and Facebook pages have already been launched. The new website is under development with a plan to go live within two months.
“We arrived at EFTTEX seeking the trade’s feedback and the response was overwhelmingly positive,” added Carter. “In fact, the demand was for more functionality. We intended to offer the trade a marketing website for new tackle but the preference was for something that allowed retailers to make direct enquiries.
“And why not? If we are going to attract and excite retailers about a brand’s products, let’s make it easy for them to make contact and discuss business.”
The Angling International editorial and sales team will be at ICAST throughout the four days of the show. To make an appointment or to find out more about how Tacklestream can help showcase your products contact Rob Carter