Tackle retailers to sponsor England ladies’ carp team
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A newly formed group representing independent UK fishing tackle retailers – set up to promote the sport and secure its long-term future – has announced its sponsorship of the England ladies’ carp team.
The AIR Group, which was inaugurated in November and comprises ten of the country’s top independent angling stores, has added its weight to the team on the eve of the first ever Women’s World Championship to be held on home soil.
Bev Clifford, Ladies’ Carp Team England Manager, said: “We are thrilled to have the support of the AIR Group. Browns Angling sponsored us last year and it was great to have the backing of a company that is so invested in the future of angling. It was great working with it. To now have the increased backing of the full AIR Group is fantastic. Having it supporting the ladies’ team is very exciting.
“Its financial support will be a massive help in this very exciting year for Ladies’ Carp Team England and women’s angling in general.”
Kevin Peet, of Kent-based Tackle Box, said: “AIR was formed for many different reasons and one was to support any activity that promoted angling to the general public. So when the opportunity to sponsor the England ladies’ team came along the group unanimously voted to do so.
“The days of angling being a male-dominated sport are behind us. Fishing is for all – regardless of age or gender – so what better way to illustrate this than to highlight the existence of a very successful team of women anglers. The AIR Group is honoured to be associated with it and we wish it every success for the coming year and beyond.”
Steve Lee, of Browns Angling, added: “Having sponsored the ladies’ carp team solely this year, it was only right to get the AIR Group involved. It is important as an independent retailer to put back into the sport and we will continue long-term as Browns Angling, but that also applies to AIR being involved in fundraising, charity work and sponsorship deals that will encourage new blood into the sport.”