Tackle industry backs national Gone Fishing Day
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The fishing tackle trade across Australia is playing a major role in the promotion of the first-ever national fishing day later this year.
The Australian Fishing Tackle Association (AFTA), the Australian Recreational Fishing Foundation (ARFF) and Keep Australia Fishing have joined forces to support Gone Fishing Day (GFD), which will take place on October 16th and has been organised to celebrate all that is great about the sport.
Allan Hansard, Chief Executive of AFTA, told Angling International, that the organisers have received great support from the industry and governments for its initiative. “Reaction from the trade has been very good, from helping with logistics and sponsorship through to actually hosting events.
“We have also been backed by the governments. For example New South Wales will be running events in five locations, with Victoria and Tasmania doing the same. Fishing clubs and tackle stores have also got involved and we are hoping for over 100 events. Though we want people to go to these, we are also promoting just going out fishing.
“GFD is great for our industry as it provides a national focus to promote fishing with the simple message that angling is good for you.” Hansard added that with five million anglers in Australia it would be ‘sensational’ if one million took part.
The international marketing company, Clemenger BBDO has got involved and helped produce promotional material to support GFD, including a video.