Svendsen Sport sets up base in Poland
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Svendsen Sport has set up its own operation in Poland.
The new base comprises a team of five sales reps, office staff and marketing team and is being managed by Rafal Faruga, who originally founded SPORT-FISH, Svendsen’s former distributor in Poland.
Lars Svendsen, Svendsen Sport Managing Director, explained: ”For several years we have seen healthy growth in Poland especially through our Savage Gear and Prologic brands, thanks to a very good and strong cooperation with Rafal and his team. However, Poland is one of the major markets in Europe and with the support of Rafal we wanted to take the business a step further, including massive investments in sales, marketing, pro-staffs and local product development.
“In April we will open a large central European warehouse in Stettin, Poland,which will replace our Svendsen Sport and DAM facilities in Denmark and Germany. It should provide an improved and quicker service to the Polish retailers.”
Rafal Faruga, the new Svendsen Sport Country Manager said; “We have been very happy working with Svendsen Sport’s brands over the last seven years, but with the new set-up and the logistic and financial power of Svendsen Sport we see great potential for further growth. I am glad to continue with my present successful team of sales and marketing people and I’m excited about the new and very aggressive plans we have formulated together”.