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Super Retail Group names Heraghty as new CEO

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Peter Birtles (left), Managing Director and CEO of the Super Retail Group, is to be succeeded by Anthony Heraghty (right).

The man responsible for running Australia’s foremost fishing tackle retail store chain has been named as the head of its parent company.

Anthony Heraghty, currently Managing Director of Super Retail Group’s Outdoor Retailing business, which includes BCF Boating, Camping and Fishing, will take over from Peter Birtles as Group Managing Director and CEO, on March 1st this year.

Super Retail Group Chair Sally Pitkin said: “Following a comprehensive national and international search, it was concluded that Anthony had the best combination of attributes and values to lead the next era of growth for the business.

“He is a trusted and respected leader with a track record of delivering improved business performance, coupled with an absolute commitment to and understanding of customer needs. Fresh-thinking, embracing innovation and harnessing data and technology are trademarks of his leadership.”

Birtles, who was head of the group for 13 years, will work closely with Heraghty over the coming months to ensure a smooth transition.

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