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Super Retail Group contributes $250,000 to bush fire relief

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Anthony Heraghty, Group Managing Director and CEO of Super Retail Group: “With businesses in many fire-ravaged regions, we want to help our loyal customers, team members and their communities.”

One of Australia’s leading suppliers of fishing tackle has pledged $250,000 to help deal with the aftermath of this summer’s devastating bush fires.

Super Retail Group, which owns the Boating Camping Fishing (BCF) chain of stores across the country, will donate the cash to the Red Cross Disaster Relief and Recovery programme. It has also offered paid leave to its permanent staff members who are active volunteer firefighters to help continue efforts to contain the fires.

Super Retail Group Managing Director and Chief Executive Officer, Anthony Heraghty, said: “With businesses in many of the fire-ravaged regions, we want to help our loyal customers, team members and their communities. These are our people and all of us at the company want to assist them in some way.

“The Red Cross programme directly supports impacted communities – helping the families staying at evacuation centres and recovery hubs and the people who have lost their homes and need emergency assistance in the form of cash grants. It is an amazing and inspiring organisation.

“We will never be able to match the generosity of spirit of the volunteer firefighters in our team, but we want to ensure they do not suffer financially for battling the fires on our behalf. They will have as much paid leave as they need all through the summer to continue fighting the fires.

“On behalf of the entire Super Retail Group team, I would like to thank the firefighters, Australian Defence Force personnel, police, state emergency services and other agencies involved in fighting the fires. It is at the worst of times that we are seeing the best in people.”

The Australian Fishing Tackle Association (AFTA) has launched its own appeal – the Natural Disaster Appeal – to help businesses and communities affected by the bush fires.

It started the initiative with a $20,000 donation and is hoping to raise in excess of $80,000.

The fund already stands at nearly $60,000 and has been supported by donations from many in the industry, including Pure Fishing Australia, Daiwa Australia, Gillies, Tackle Tactics, Frogley’s Offshore and Bayside Bait and Tackle.

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